Zomg! It's 2011

ZOMG! It's 2011!

Yes I know we're almost one month into the year, but it's still a valid statement.

Yes I know it's highly unlikely that anyone will ever read this post, but one day when somebody is making a film of my life in the mould of 'the social network' they will need random blog posts like this one to make me seem arrogant and chauvinistic.

No we haven't found Brotha yet, I wish you all would stop sending those emails asking about him.

Also I should point out that the laws of karma dictate that Australia will win both world cups this year, due to the floods they've been suffering through. Yes I know South Africa has had some fairly serious flooding as well and that our death-toll outstrips that of Aus, but we all know that karma has no place in our beloved country. T I A!

Wishing all and sundry a great 2011. If you can't manage to have a great year, just try to survive it and maintain the optimism that 2012 might not totally suck.

- wifi

PS: Lacost now has a job and for the first time in history is awake for over 10 hours on most days. Therefore, according to the laws of 'cost' this year should definitely be the best ever!

2009 - That was it!

Lacoste finally stopped costing and put together a vid of all the alavaladhis and the year that was 2009. Good times, 2010's gonna be better though!

Fear the Cost!

For those of you non believers out there, who think that this whole Lacost thing is a joke, i give you the latest bit of proof that his force is indeed real:

"French fashion designer Pierre Cardin has been hospitalised with an undiagnosed ailment after falling ill at his home in the southern village of Lacoste."

It's no joke guys, Brotha fears Lacost!

The Cost

Thousands of years ago, a lazy young fellow (let's call him Timmy) decided that he'd had enough of foraging, fishing and hunting for his own food. This lad decided that he would instead take a nice shiny sea shell he'd found while he was lounging on the beach and exchange it with the guys next door for a share of the fruit of their hard labour. By doing so, though he didn't know it yet, Timmy had opened Pandora's Box.

For this innocent act set the ball rolling on the system we still use today of assigning some arbitrary value, or cost, to items and exchanging otherwise meaningless pieces of paper to effect a trade. One could extrapolate slightly and become convinced that his actions are directly responsible for the current economic crisis, pollution, global warming, swine flu and Britney Spears!

And yet I feel a special kinship with this ancestor of mine. He was simply trying to do as little as possible to get what he wanted. That is something I can fully appreciate. But I seem to have inherited not only Timmy's disposition, but also his knack for unintended consequences - usually involving some inconvenience to those around me.

A simple 15 minute drive from A to B might get me lost while trying a shortcut and take 45 minutes, while a friend who desperately needs to use the loo sits next to me; a friend doing me a favour by taking me to get my visa renewed spends 2 hours waiting for me to get to the front of the queue, only to then be told that it was the wrong queue; I spend all night preparing to give a seminar to my supervisor's class and then oversleep, making him talk for 45 minutes about something he really knows very little about. And these aren't isolated incidents. I think that if I were to ever meet Mr. Murphy - he of the eponymous Murphy's Law - he would marvel at the realisation of his philosophy in one individual.

So it is that I have come to be 'The Cost' or Lacost. And where my predecessor dealt in shells and copper, I deal in wasted time, pent up frustration and lost opportunities. And now it's time to take this show on the web!

- Lacost